Statement of intent

Coursework - Statement of intent 

How do you intend to use the four areas of the media theoretical framework to communicate meaning and meet the requirements of your chosen brief?


My intentions for my coursework, I chose brief 3 where I will create a front cover and a contents page for two editions of an entertainment magazine called 'Blair' founded by Hearst UK. I purposely named it this as it links to the TV show ‘Gossip Girl’ that feeds off drama and up to date news. In addition, I will also create a website for the magazine where it will reach e-media consumers. To reach the requirements, I researched about the genre of entertainment, other competitors such as Wonderland, People and Entertainment magazine to develop an understanding on how I want my potential magazine layout to be like. This includes the design, photos and representation of the magazine. For my first edition of the magazine I will feature a female artist who is releasing a new album with a close up shot of her as it will represent her most raw self through stripping down her feelings in her music. In addition, for the second edition I will include an actress who is starring in a new blockbuster movie where I will use another close up to reveal to the audience who she is outside the film industry. As my target audience is aged ranged 16-25 for C1 and C2 groups I want to create a retro themed magazine due to the uprise of young people enjoying 80s aesthetic. In addition, Wonderland’s style inspired this through their use of fonts and colours. Furthermore, through creating this design I will demonstrate this through the bright colours and curvy fonts. Even though, I am using females as my front cover I want to celebrate diversity and also allow the audience to be able to empathise with the models situation. Compared to other competitors in the same industry there appears to be a distinct separation to the consumers and celebrity, whereas ‘Blair’ intends to create more of a connection with their audience. This will be demonstrated through the model’s facial expressions and body language so they will be their most real and authentic selves. In addition, to keep engagement with the consumers I will include links to the magazines website as digital media is the most popular use of media now. Intertextuality is something that is important to me as the audience can explore references to other media they consume. For example, the use of the lighting bolt in the masthead associates to fast and reliable news and also to the TV show, The Flash.

How do you intend to link your media products to demonstrate your knowledge and understanding of the digitally convergent nature of your media production? (approx. 100 words)

When creating the link between my entertainment magazine and understanding the digital convergent nature of my media production I intend to create a website where my target audience can consume more up to date content while still using the same colour scheme, font and design of the print versions. Furthermore, I will also include a short introduction video that introduces the brand ‘Blair’ and what it’s purpose is in the entertainment industry.